Agreed on the listener thing. Apparently they have some plans there. It is definitely mostly musicians so far, but we'll see how their plans address that I guess. I think fans may start to show up more if artists push it too. I think that's kind of a cycle though... the better it gets for listeners, the more artists will want to send their fans. I'm optimistic, but like you say, we'll see.

I'll have to check out your article, the only other one I've come across is Emenate, which did look interesting.