Get your body moving in the right direction with protein.

Protein is essential to a healthy body and an active lifestyle. Find out all the miraculous things this macronutrient can do for you.

Muscle movers. And maintainers.

Protein does the heavy lifting on helping you get the most out of your muscles.

You’re chasing kids. Lifting bags of mulch. Going for a marathon bike ride. It all takes muscle. And those muscles need protein to perform, as well as repair after all that activity.

Your body’s ability to absorb nutrients is at its peak shortly after a workout, and protein helps you maintain toning, so you can keep moving – and also look good doing it.

The ultimate energizers.

Get more energy from the right combo of protein, carbs and fats.

Simple carbohydrates are famous for giving you quick energy, but also for the subsequent crash. The right mix of protein, carbs and fats can give your body a longer-lasting source of energy. You see, each of these macronutrients takes a different amount of time for your body to break down. First you’ll absorb the carbs, then the protein, then the fat. By then, voila!, you’ll have enjoyed more energy over a longer period of time.

Some protein may even be good for your heart. Researchers have found that eating soy protein (which is found in our Premier Protein® bars) daily, as part of a diet low in fat and cholesterol, can help maintain a healthy heart.

The hunger busters.

Nothing satisfies like protein. Want fewer hunger pangs? Protein takes longer to digest, so it naturally makes you feel fuller for longer. Which is great news if you’re watching your weight or prone to grabbing unhealthy snacks.

For healthy aging.

Protein helps to build muscle.

As we age, we lose muscle mass and strength. But don’t despair! Recent findings show this muscle loss isn’t inevitable. Eating a sufficient amount of protein with each meal may help slow the loss of muscle mass. Experts are recommending 25-30 grams per meal. Combine that with resistance training and you’ll be well on your way to maintaining a strong and vital body for the rest of your life.

Middle managers.

Protein can help you control your weight.

Studies show that when you eat sufficient amounts of protein, along with carbohydrates, your body may take the extra calories and burn them as heat rather than storing them as fat. The feeling of satiety you get from eating protein is also a great way to help control your cravings. So protein gets a big "woohoo!" for weight management.

For growing up strong.

Kids need protein to maintain muscles and bones.

Protein is important for your children’s growth and development. But just because they need it doesn’t mean they want to eat it. To help kids, especially active ones, get enough protein, Premier Protein® ’s delicious, nutrient-packed shakes and bars are a great choice.