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RE: Dealing with variance in commerce and Steemit: "The merchant approach"
Exactly @alexgr. Like the saying goes "one man's junk is another man's treasure" - so if the audience is large enough the likelihood of someone finding your junk as treasure is much higher.
This can be said for the tags on steemit that still have smaller audiences especially.
P.S. - I'm going to Las Vegas next weekend. Hopefully the variances are good to me! :-)
In theory, if variance tends towards the average that one would expect, like 1 heads - 1 tails - 1 heads - 1 tails, (instead of HHHTTHTTTTH) you could destroy the casino with a Martingale strategy. The casino is actually counting on variance doing its "weird" thing of continuous one-sided streaks to save itself from losing over the long run.
Good luck and have fun anyway :)