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RE: Dealing with variance in commerce and Steemit: "The merchant approach"
In theory, if variance tends towards the average that one would expect, like 1 heads - 1 tails - 1 heads - 1 tails, (instead of HHHTTHTTTTH) you could destroy the casino with a Martingale strategy. The casino is actually counting on variance doing its "weird" thing of continuous one-sided streaks to save itself from losing over the long run.
Good luck and have fun anyway :)