Seems to me that much of the process of managing our egos start with the simple fact of recognizing how and when they run our lives.

Then there's the "WHY am I caring?" question. Am I caring because I want to look good/big in the eyes of others? Or do I simply want to do my best for my own enjoyment's sake?

I want to do my best because that gives me more bang for the buck. Fewer hours on the treadmill, so I can sit and enjoy life.