If those people are putting out good content, they only have to build followings and the rewards will follow.

Steem is a great platform, except that the top is sucking up the rewards to the disadvantage of the little guys.
If we want steem to be a currency used by a large percentage of the world, we have to appeal to the little folks, not just the whale speculators.

All sp holders receive interest from the inflation.
Making steem appealing as a currency to small investors will drive the price to equilibrium, once there, the large investors can pull out with their profits.
But, if they don't excite the little guys enough to invest small amounts then they will be lucky to get out with any profit, at all.