How do you cope with the current life transition?
I have been a freelance professional for seven years. During this period, I have had to modify my strategy in order to stay current and maintain a steady flow of business opportunities.
I'd like to discuss the evolution of my strategy and suggest possible adaptations to yours. If you are interested in investigating freelance opportunities or seeking advice to overcome obstacles in the industry, I suggest reading this resource.
Here are some tips for successfully navigating and thriving in the early phases of a freelance career.
Choose a strategy that corresponds with your preferences and strengths before anything else. Previously, I attempted to adapt to various situations. I realised that this strategy was untenable and would ultimately lead to a state of mere survival.
Could you specify the categories of clients with whom you wish to collaborate? This will aid in the development of a portfolio that will attract these clients in large numbers. In addition, it is recommended to identify a specific area of expertise in which one can demonstrate exceptional competence.
A niche is a specialised area of expertise that a person intends to specialise in. Focusing on a specific area, such as online marketing, can be beneficial for those who wish to develop advanced abilities in this discipline.
Prior to this, I worked in web design without a particular focus. I have actively pursued opportunities to contribute in a variety of fields, including social media marketing. I was unable to build a solid foundation in my specific area of expertise, resulting in a limited audience.
It is recommended to start by identifying a distinct and well-defined niche. Please consider providing additional information about your profession or area of expertise to improve clarity. After identifying your niche, you can determine which aspects of your marketing strategy to prioritise.
Having a promptly accessible portfolio of work would be advantageous for presenting to prospective clients. This will assist in displaying your expertise.
It is crucial to recognise that not all portfolio components must be provided for free. You can utilise your prior work experience and skill set to increase sales opportunities. A solid track record can facilitate the selling of these products.
Examining various websites is one possible starting point. Utilising user-friendly platforms, such as Squarespace or Wix, is one approach to website creation. In addition, it is recommended to use a template creator such as Canva to improve the visual attractiveness of your designs.
Consider investigating the possibility of having a blog instead of a website. Presenting your work affords you a valuable opportunity to exhibit your distinctive personality to your audience.
As businesses expand, it is advantageous for them to solicit feedback. It is advisable to contact local businesses and industry professionals to solicit their insightful feedback.
These individuals possess insightful knowledge that could prove beneficial to you.