This is a great use case and really exciting product, but like @preparedwombat I am also very skeptical of these numbers. When you click to "pre-sign up as a maker" it just has you fill in a few fields and the last one is "How much is your monthly marketing budget?".

The number they show for the pre-sign up monthly spend is simply just a sum of what people put in that field. I could go and type in $1,000,000 right now and it would show that the monthly spend would be $1,422,456.

Since there's literally no commitment behind those numbers, they don't mean anything. Also I noticed that the question asks "How much is your monthly marketing budget?" and not how much would you plan to spend with ReviewHunt.

So even if you assume that all the data entered is real/correct, all that is saying is that companies with a combined total of $400k+ in monthly marketing budgets filled out that form. It's completely unclear what, if any funds are planned to be spent with ReviewHunt.

So unfortunately my take is that they are being extremely misleading and disingenuous with showing that information in the way they are on their site, and it's given me a large amount of distrust and disappointment in a project that I would otherwise find fantastic.