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RE: Zappl looks nice, but is this really what we want for Steem ?
I agree with you, and I didn't interpret your post as negative in tone until I read this comment and then "why should we focus" seemed more of a challenge to zappl.
I too feel that when apps facilitating point-n-click or tap-2-post enter the fray that it will dilute and discourage the contrib pool, but it may even serve to strengthen existing communities (like MSP or Steemit Biz Intel) and foster formation of new ones.
I think it may happen one day, and I'm not looking forward to the potential deluge of million-clicks-per-day pinterest style submissions of random stuph on internet street. Go to pinterest if you want to do that, or the dozens of similar services.