A complete gameplay analysis of 3 trending YouTube shorts
I will show you three YouTube accounts from the Al category channel, no filming, no faces in front of the cameras, all of which are currently big hits with fast growth rates and account views in the hundreds of millions. They can generate tens of thousands of US dollars in revenue in a single month from YPP alone.
I will provide a detailed account analysis, project production logic and operational considerations.
Case 1: The rabbit's journey
Targeted analysis: The series of stories based on animal scenarios, with 'Rabbit's Adventure' as the main story, conveys the concept of truth, goodness and beauty.
Each short tells a touching story of animal rescue, such as a rabbit helping an injured bear cub, the love between a duck and a rabbit, a rabbit saving a baby floating in the water, etc.
The video screen is very unique, no narration, pure screen dynamic split screen + sound effect editing synthesis, the average length of the work is 30 seconds.
The AI-generated screen is very infectious, and the most outstanding part is the sound effects that enhance the whole film, which can be called cinematic visual effects.
Analysis of the account data: Only 26 videos have been published, with over 400 million views. There are over 20,000 subscribers, and YPP revenue in the last 30 days was between $145,000 and $231,300.
Case 2: Lovento Films
Positioning analysis: A series of short films featuring anthropomorphic cats, with the main storylines being combinations of 'sexy meows' and 'cute meows'. The focus is on nonsensical, entertaining and comedic storylines.
Each video is around 40-60 seconds long, with the visual effects of an animated film and a unique IP style.
For example, the main character cat has a distinctive appearance, long hair and likes to wear a sexy red halter dress, which can make the user want to watch the video from the first 3 seconds.
Although this account and the first example account are both short animal-themed films, the story content and editing style are quite different. Lovento Films' more playful animated style appeals to a wider audience.
Examples of video themes include: a pink dolphin rescuing a kitten, a kitten dancing on stage and a kitten avenging the death of its father.
The video soundtrack and sound effects are still the highlight of this account, which is upbeat and full of infectious charm.
Account data analysis: This account has posted a total of 140 works with more than 400 million views, over 10,000 subscribers and YPP earnings of 14.7k-234.4k USD in the last 30 days.
Case 3: Fruit Hafez Masum
Positioning analysis: Magic fruit lip-sync videos with funny and dramatic content.
The content of the videos is so simple that it makes you want to cry. Each video is about 10 seconds long, with AI generating all sorts of oddly shaped fruits and vegetables and then adding mouth movement effects. On average, each video gets thousands of likes, which is amazing.
It's true that short videos, as long as they're interesting enough and have a sense of contrast, can attract more user attention.
For example, strawberries, radishes, bananas and other fruits and vegetables of different colours hanging from trees, singing, with a soundtrack that is also quite mesmerising and brainwashing.
Analysis of the account data: The account has published a total of 86 works, with 197,000 subscribers and more than 100 million views. The YPP revenue in the last 30 days was 33,300-53,340 US dollars.
In fact, there are a large number of similar accounts on YouTube, and the number of views per video is ridiculously high.
This also shows that there is currently a huge traffic bias towards YouTube shorts, and many accounts that copy after a hit can quickly rise in popularity in a short period of time.
Especially last year, many Al type channels that made shorts on YouTube made over $100,000 in revenue in a year, which is truly amazing.
AI video production logic
The production logic of this type of AI shorts channel is actually not complicated, and the operation steps are divided into three parts.
First, the AI text-to-image generator is used, then the AI image-to-video generator is used, and finally the film is edited.
AI-type shorts channels, first of all in terms of generation efficiency, AI is indeed more efficient than traditional video production methods in terms of content creation, and can be replicated in batches.
Individual players or those making only one or two channels may not notice this advantage, but for players starting in large numbers, this improvement in efficiency was previously unthinkable.
This advantage is also the main reason for the short lifespan of the AI short video track. Because of its high replicability, there is essentially no moat in video production, and once a type of video becomes popular, it can be easily copied.
This has created the short and fast-paced core attribute of YouTube shorts, and new types of traffic-generating gameplay need to be constantly explored in order to continue to survive in the pool.
It is impossible for beginners to register accounts in bulk before they have tested an account in a closed loop.
So how can beginners get stable platform traffic?
- Follow hot trends and innovate
The quickest way to enter the market is to refer to benchmark explosive accounts, especially those opened in the last two months. Look at the positioning and production methods of the accounts and make micro-innovations based on the benchmark.
It doesn't matter if you don't know how to make micro-innovations, just let AI brainstorm for you.
- Create unique account attributes
For example, the account role should be built around IP. For example, in the second account example shared above, the protagonist of the story is unique enough in appearance that it is less likely to be imitated by copycats in the short term through mass copying to grab market traffic.
So before we start making YouTube shorts, we need to think clearly about whether we want to use AI to quickly create a large number of accounts.
Or do we want to use AI as a tool to focus more on video content and IP creation? This is a question that every creator needs to figure out before entering the market.
- Update daily
This step seems simple, but it is also a hurdle that many people face. Only through love, continuous deep cultivation and iterative output day after day can you get the results you want.