Why Most of the Music Videos on YouTube have a “VEVO” Label?

in #youtube7 years ago

vevo2.jpeg

vevo1.png

**Lets get right to the topic - **

What is Vevo ?

  • Vevo” stands for “Video evolution.
  • It is a group of two of the three most popular music record labels “Sony BMG” and “Universal music group.
  • It was founded in 2009 and came into attention after a Nicki Minaj's video “Stupid how".

How does the Vevo work ?

  • It's all revolve around advertisement.
  • The money earned by YouTube is divided into 4 parts:
    • YouTube: It hold most of the share, roughly around 50% - 60%.
    • Google: Being a owner of Youtube, it also share about 7% of the money.
    • Vevo: It gets 43% - 33% of the total money.
    • Artists: They get **10% **of whatever Vevo earns, if Vevo get $25 per 1000 views than the artist will get $2.5 for it.
  • They even have their own website, where the money earned (comparatively much less than what YouTube earn) is divided into only two parts: Vevo and the artist.

Why didn't the artists make their own label, with knowing that they will earn more?

  • Well, it's not safe. Everybody knows that it's 21st century going on and spamming is just a cup of tea. There were also some instances in the history where the stolen video had got more views than the original video!
  • Vevo ensures the artist that no one can copy their video, as all the copyrights are in the hand of one of the most respected label: Vevo.

How long this will go?

  • Nobody knows it. Till the time Vevo and artists are comfortable with YouTube, it will remain the same.
  • If somehow Vevo take out all it's content from YouTube you will no longer able to see them, for free. (God bless the Torrent).

Upvote & Follow @techytushar for more interesting articles.

Sort:  

This post recieved an upvote from salaheldeen0. If you would like to recieve upvotes from salaheldeen0 on all your posts, simply FOLLOW @salaheldeen0

Interesting post, always wondered what vevo stands for, but not enough to google it tho :D

upvote if you like. follow @techytushar for more

Congratulations! This post has been upvoted from the communal account, @minnowsupport, by tushar from the Minnow Support Project. It's a witness project run by aggroed, ausbitbank, teamsteem, theprophet0, someguy123, neoxian, followbtcnews/crimsonclad, and netuoso. The goal is to help Steemit grow by supporting Minnows and creating a social network. Please find us in the Peace, Abundance, and Liberty Network (PALnet) Discord Channel. It's a completely public and open space to all members of the Steemit community who voluntarily choose to be there.

Congratulations @techytushar! You have received a personal award!

1 Year on Steemit
Click on the badge to view your Board of Honor.

Do not miss the last post from @steemitboard:
SteemitBoard World Cup Contest - The results, the winners and the prizes

Do you like SteemitBoard's project? Then Vote for its witness and get one more award!

Congratulations @techytushar! You received a personal award!

Happy Birthday! - You are on the Steem blockchain for 2 years!

You can view your badges on your Steem Board and compare to others on the Steem Ranking

Vote for @Steemitboard as a witness to get one more award and increased upvotes!