If you currently own a YouTube channel, then you might have found that the path to higher engagement with your target audience isn’t that linear. Views are pretty much a vanity metric that give immediate gratification.

The YouTube algorithm also doesn’t appear to give special preference to online videos with a high number of views which goes against what we know as a common media strategy. Rather, it takes the “session time” of a user into account (not available to the users). So, you need to hook the visitor, get him to spend more time on your online video and to interact with you in the comments.