How to grow on YouTube

Enhance your channel's search and discovery potential on YouTube using metadata, collaborations, captions and promotions.

What we'll cover:

LESSON 1

Search and discovery on YouTube
We know you put a ton of time and energy into making videos and it’s important for you to understand how they get discovered. The goals of YouTube’s search and discovery system are twofold: help viewers find the videos they want to watch, and maximize long-term viewer engagement and satisfaction. Get a better understanding of how the system works, where your content is surfaced, and what you can do to give your videos the best chance for success.

LESSON 2

Make effective thumbnails and titles
Thumbnails and titles act like billboards to help viewers decide to watch your videos. Well designed thumbnails and titles can attract more fans to your channel, encourage viewers to watch through your videos because they know what to expect, and make your content appealing for a broad range of advertisers.

LESSON 3

Write smart descriptions
YouTube is one of the largest search engines in the world. And writing descriptions with keywords can help viewers find your videos more easily through search.

LESSON 4

Let cards do the work
Use cards and end screens to encourage your viewers to take an action.

LESSON 5

Keep ‘em watching with playlists
Viewers like to watch more of a good thing. Organize your videos into easy-to-find catalogs of playlists and sections.