Creating your own brand (personal, cosmetics, clothing, something else) is interesting and time-consuming. It only seems that the main thing is to successfully choose a niche and what is to commerce. When we talk about a brand and not just a business, usually these people already have some ideas and sketches. It is important to decide who your target audience will be even at this stage.
Next, you need to move from developing a concept to creating a strategy to clearly have a plan of action for the next six months and a year. This is important for thinking through a business plan and generally saves you in times of crisis.