What is low frequency?

The article low-frequency or low-frequency queries. You are waiting for specific examples and figures Wordstat Yandex. Will tell you how to pick up low-frequency queries, what to do with them then and how to promote.

What is the low-frequency bass requests or queries?

Low-frequency queries — queries in the PS having a narrow, specific focus. The more detailed the request (already in focus), the less these queries drive the search Internet search engine users.

Accordingly, the wider the coverage, the more often they are asked. Well, we'll talk in the article about midrange and high-frequency queries. And now on low-frequency (LF).

The low-frequency formulation of the query is such that it most accurately reflects the need of the user information. A user entering a query into the search progresses from the General to the specific, gradually elaborating on and clarifying their need.

It is otherwise — the user enters the most detailed description of what it needs, as it already knows how to work with search engines. In this case, he immediately introduces a low-frequency query.

The tweeters are a combination of several words. Usually this is the main phrase, plus the clarification of its elements: names, product brands, indication of necessary and specific information (reviews, videos, price, locality, address).

Low-frequency bass requests — how much is it in Yandex?

Frequency of low-frequency queries is on average from 50-100 up to 500 impressions per month. Requests more than 500-1000 impressions per month — mid-range, less queries 20-50 impressions per month — ultra-LF or requests with a long tail.

Hence the main advantage of low-frequency queries — as their range and variations grow outwards — it is much easier to promote site pages than in midrange or high-demand.

Moreover, some highly competitive high-frequency queries are the so-called "query-dummies", real traffic which is smaller than the MF and LF.

Because of the high specificity of low-frequency queries, such queries are not only get the most targeted visitors from organic search, but most likely convert traffic into targeted action.

Because of this, it is possible to collect a significant amount of traffic from hundreds or thousands of pages, optimized for bass that targeted traffic is of high quality and thereby the overall quality of your website visitors (total traffic) will also be of high quality. What is high quality traffic? It is one that provides income several times higher than the normal 100-150 rubles with thousands of visitors.

See how interesting it turns out with low-frequency queries:

They are easy to promote;

• Low-frequency queries gather the maximum targeted traffic;
• Low-frequency queries the system is able to generate a large amount of targeted traffic to sell goods, services or advertising;
• Woofer generates maximum revenue (it depends on the subject but an average income higher than that of the RF traffic).
  First to realize the aforementioned benefits of the low-traffic doorway peoples. They understand that traffic is traffic the strife and times "NCH you climb to the top" and collect the maximum target audience — you need to use it. So in Runet earned not one million roubles.

Then awareness of the importance of low-frequency queries sunk to a white SEO, commercial firms and e-Commerce. Then to the owners of news sites, major news portals, etc.

Now in Runet 60+ million users who daily enter into search engines a variety of tweeters. Of course, there are many enterprising people who want not only to satisfy the interest of users, but also earn her a pretty penny.

Important role in this is keyword research and the proper choice of WOOFER.

Selection of low-frequency queries

In the creation and elaboration of methodology for selection of low-frequency queries need:

• Company with a wide range of services;
• All online shopping — even with a small range of goods;
• Any small company with a goal to expand its online presence with a small budget for promotion;
• Sites ranking in the Top site, but want to expand the audience and get more targeted traffic from the SS due to the expansion of the semantic core in favor of the woofers;
• Sites that have detailed insight about its target audience and having a competitive offer for this TSA;
• Articles, information sites that meet the immediate needs of users to information.

Now about the selection of low-frequency queries. It starts with the compilation of semantic core (semantics). This will help you:

• Base keywords Pastukhov;
• MOAB base;
• Keycollector;
• Bukvarik;
• Service Keiso;
• Straight arm light head.

Moreover, some craftsmen enough the last three points. Wordstat of course also useful to test the relevance of the data.

Let's first about him and talk.

Wordstat Yandex — a large database containing user search queries on all topics as the dynamics of requests, division requests across regions and devices.

How to promote low-frequency bass requests in Yandex and Google

No way. Low-frequency queries themselves are moving in the results in the TOP Yandex and Google. Promotion related factors — the absolute relevance of the content and images on pages, good internal optimization and correct internal linking between pages, easy navigation on the website.

When you meet these basic conditions for internal optimization, if your articles are quality and at least not worse than the competition, if your website features quality content in low demand in accordance with the semantic core of the — wait for low-frequency traffic, it will come not earlier than six months after the publication of pages on the site.

The principle of "one request — one page" is a bit outdated and has changed to "one page — one group of low-frequency queries, and details in full".

Search engines are guided primarily by the concept of relevance and the overall quality of promoted to the WOOFER page. This means that these pages don't even have to buy links because of a page with a low-pass queries usually are low competitive. That is, for the most part of low-frequency queries easily to get to TOP write a great article, sharpened her under the group NCH and it's done.

But not always. In commercial subjects, with very little traffic, even low-frequency queries are highly competitive. For example, the sale and rental of special equipment, specialized services in industry and b2b. So don't forget to analyze the topics, competitors, and TOP dispensing.

Finally, the balance of high-, medium - and low-frequency requests in the total amount of pages.

We have found that to move forward on LF is easier, cheaper and better. But that's not all. Not all users know specifically what they need. If we promote the page on low-frequency request "how to create a website card for yourself for free", it does not mean that the mid-range user asking the query "how to quickly create a website yourself for free" are not our target audience and we they have nothing to offer.

Maybe they just don't know the word for "online business card" for them all sites are the same. And so on.

This means that the semantic core should be selected with mind and contain not only grouped bass, but midrange and treble might as headlines, perhaps as a rubric. Depending on the situation.

I can recommend to assemble queries like this:

• Low-frequency queries (LF) — 55-85% of the overall semantics of the site;
• Mid-frequency queries (CQ) — 10-30% of all requests.
• Queries high frequency (HF) — 5-15% of a semantic kernel.
  That's about it. Success in the promotion of sites.