How to Create a Product People Will Market for Free

Apple has set the gold standard for products that market themselves through loyal users. Want to build something just as impactful? Here’s how:

Find a Hungry Market
Your product must solve a real need. A crowded market doesn't mean success. Why should anyone use your product over the thousands already out there?

Collaborate, Don’t Compete
Instead of outshining competitors, collaborate to bring unique value. Apple didn't just say they were better; they created for the rebels who thought different. What's your product’s story?

Targeted Marketing is Key
Know your audience and speak their language. Strategic marketing ensures your product reaches the right people without wasting resources.

Bonus:
Treat your users right! Respect and trust build loyalty—leading to organic, free promotion.

What other products are doing this today? Share below!