Fake news affects our instincts
For centuries, people have shared important information with each other. Our ancestors warned their relatives about the onset of a storm, the approach of a wild beast or an enemy. Thanks to this, they survived themselves and saved others. And today, after reading the news, believing in it and pressing the repost button, the user feels that he has done a good deed, which at the same time cost him nothing.
The consequences of believing false information are harmless. For example, one of the false statements that many take to be true is that dogs have monochrome vision, they see the world in black and white. Or another common misconception: if you shave your head, new hair will grow thicker and denser. As a result of believing in these statements, nothing terrible happens: the dog will continue to see the world as it saw it, and although the hair will not become thicker, it will soon grow back.
Sometimes faith, and then the spread of fakes, lead to dangerous consequences. Especially when you consider the fact that fake news affects our instincts, provokes strong negative emotions - fear, shock, indignation. Such information spreads at a tremendous speed: it is reposted 70% more often than true stories.
And this is where the Exorde protocol can help. Exorde is built around a core platform that provides unbiased credibility scores for information (and virality-related analytics) based on the community, AI modules, and a token-based economy.
Exorde uses an open source decentralized protocol to collect data from around the world. The project is based on the idea of decentralization, which guarantees data neutrality and transparency. Exorde aims to extract and sell brand/cryptocurrency/share reputation scores based on what people say on social media.
Exorde receives input URLs for public information such as social media posts, press articles, photos, and videos. These URLs are then processed in a decentralized data pipeline that produces output graphs linking all similar data and facts. The analyzed content is stored in an archive that has open access, so any person can access the original information at any time and from anywhere in the world.
Exorde is run by its DAO (Decentralized Autonomous Organization) and uses community votes and polls. Management will be decentralized among all members of the community. Collectively, they will be able to change the internal rules and parameters of the systems (rewards, limits, delays, scheduling, etc.) and will have a built-in reputation system. These mechanisms are designed to continually align the interests of the community and its governance for the benefit of Exorde.
In conclusion, I would like to emphasize once again that social networks have created conditions under which information of dubious quality can be freely and quickly distributed. The urgent task facing most states is to find mechanisms that are most likely to be effective. Will Exorde help in this fight? I think we will see it soon.
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