The Impact Of Mobile-First Design On Client Retention
Imagine seeing a website on your mobile, and it’s taking forever to load. It’s frustrating, right? This experience will make you question the competency of the brand and you are most likely to leave the site.
In this digital age, mobile phones have become the primary means through which people access the internet. Whether it’s searching for a product or service, they rely on their smartphones. Now, if a website has a slow loading time or they are finding it difficult to search the site, it definitely leaves a negative impression on clients.
Here comes the role of mobile-first design when it comes to building a website. Many business owners might think that it is an option; however, it is not so. A user-friendly experience for mobile users is significantly an important factor for client retention, says an expert of a web development agency.
But why does it actually matter for businesses, and how can it really benefit them? This is probably the question that most brands ponder over. In this blog, we will discuss the importance of a mobile-friendly website and dive deeper into the ways it can set your business up for success.
What is a Mobile-First Design?
Mobile-first design is a strategy when creating a website where the developers emphasise the small-screen experiences of the users. This approach is adopted to drive a significant amount of traffic from mobile devices.
Given that different devices have varying layouts, including screens, resolution and input methods, the mobile-first design ensures that the website functions even on the smallest screens without any such hindrance. This results in an enhanced experience for mobile users, which eventually leads to improved SEO rankings or more engagement.
Mobile-First Design: Its Major Benefits Explained
Here are the main reasons why almost all web development agencies are giving importance to mobile-first design.
- Simplified navigation
The more quickly a visitor gets the required information on the website, the longer they are going to stay. Easy navigation is an important aspect of site development as it greatly impacts the users’ experience. A clear, simple structure and prominent search functionality are a part of the mobile-friendly design which increases the chance of conversions.
- Better SEO
As per the latest Google algorithms, the mobile-friendliness of the site plays a vital role when it comes to indexing and crawling. Therefore, if a website is not optimised for mobile use, it is likely to suffer in rankings. On the other hand, a mobile-first design leads to higher rankings and increased visibility of websites.
- Fewer bugs
Developing a website involves writing complex code. During the development stage, if a site is designed for desktop use, it requires reorganisation of the code, which leads to more bugs. However, when adopting the mobile-friendly design approach in the first place, less code is needed, which results in a few glitches and bugs.
- Improve brand reputation
A mobile design website gives an impression to the clients that the website is credible and trustworthy. It demonstrates the commitment of the brand to a large audience who mostly depend on mobile devices for their search queries.
Ways To Build A Mobile Design Website
Take a look at the following steps, as suggested by a web development agency, to build a mobile-friendly site.
- Keep the design simple
- Focus on easy navigation
- Easily read and attractive call-to-action (CTA)
- Write clear content
- Avoid unnecessary elements
Conclusion
To upscale your business, brands need to invest in mobile-first design to attract more clients and also to retain them. It allows them to build stronger relationships with their target audience, which is required for achieving long-term success.