5 IMPORTANT SKILLS EVERY ONLINE ENTREPRENEUR NEEDS

If you are hoping to run an online business, there are some very important skills that you will need especially at the early stage when you may not have the capital to hire staffs. Not every online skills out there are a must-have but these ones that will be mentioned in this post will definitely come in handy during your journey.

1. TECHNICAL

Most online businesses out there which involves owning a website requires a lot of technical skills. These skills can range from getting your site back if hacked, developing a proprietary web application, knowing how to modify your custom-design template, script installation etc. Sure you can always get a freelancer to do the work, but what if it's an emergency which could cost you your customers?

2. SEARCH ENGINE OPTIMIZATION (SEO)

The knowledge of SEO is always a big plus for your online business as it is surely the number one source of organic traffic for websites. Knowledge of SEO includes writing well optimized contents, knowing how to build back links, knowing how to do keyword research, understanding what Domain authority and Page Authority means etc. All these helps you to stay on top of your game and ahead of your competition.

3. CONTENT CREATION

It is has been widely argued over the years which is more important in the online world. While many argue it's knowledge of SEO, or massive promotion, people have come to finally accept that good content is far more important that all of these, leading to the phrase "Content is King". Never underestimate the value of good content creation as it helps attract lots of new customers, build authority and drives traffic.

4. EXPERTISE IN A GIVEN NICHE

They say information is power!!! How well do you know about the area or niche that you want to blog about? How passionate are you about that niche? Owning an online business doesn't always mean you hide behind your computer. Once in a while, your readers will have a question to ask in the comment section. If you are not knowledgeable in the niche, how are you going to answer these questions. Showing on your profile how you are qualified to write about the topic helps build trust.

5. PAID ADVERTISING

In as much as SEO and great content can get you an enormous amount of traffic, paid advertising is also important. You need to know how to promote your blog using various social media platforms like facebook and pinterest. Using facebook as an example, you have to know the basis about making an affordable Ad budget and creating effective campaigns. You really don't need a large budget, what you need is how to use the little you have effectively.

To be a successful online entrepreneur, you need to be very flexible and wear a lot of different hats so that no matter the urgency or emergency, you won't always stand at the edge of risking your hard earned customers. As you grow your business, you wouldn't mind delegating some duties to freelancers or staffs which you can now comfortably afford.

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