Impact of Video Marketing in 2019

There has been a huge influx of theories that Video is going to reign for the next few Years in the Digital Marketing industry. While the studies are not new and have been in circulation for the past few years, but this time it sure heads to be far more substantial.

Huge amount of research are done to encrypt Video marketing influence in Digital Marketing. We are going to show some crazy numbers that supports Video Marketing claims.

Fasten your seatbelts:

The Projection and Number of Uploads

A leading IT and Networking company Cisco has projected that more than 80% of all Internet Traffic will be Video by 2021. While this might seem a little outrageous now, the number of Videos posted in Internet might well make this prophecy come true. An average monthly Video content posted in Internet surpasses any major television networks content for the past 3 decades.

Smaller Companies using Video

Couple of Years back Video producing was a phenomenon that was considered feasible only for the larger companies. While the Giants are still producing far more videos compared to others, smaller companies too have started forging themselves.

In fact, Smaller companies are holding their own now when it comes to creating engaging Videos. These companies are seeing video platform as a leveling field, by which they can outshine any competitors.

With the technological development and wide spread of Knowledge, more talents across the globe have taken it to themselves to create equip themselves with skills to develop engaging Videos. This has created a positive mind frame for smaller companies and gave them a path through which they can be impactful and resourceful. While this has also made larger companies rethink their Video Strategy.

This recording shows that small businesses use lesser external resources for Video Marketing, with only 1 out of 4 only reporting that they have hired external resources. On the other hand, larger companies, with higher work force, are still preferring external agencies. This might also be one of the major reasons Larger companies are producing higher quality Videos.

Digital Marketing Firms are Happy

Being in Digital Marketing field (http://www.productvideo.in), the most satisfying thing is when one of my campaign runs successfully . There is nothing more aspirational than producing a good social media campaign. With Videos being a reason for 90% of customers buying decision and 64% customers feel seeing a Video as deal-maker, we have found an unparalleled formula for success. With Digital Marketing being a volatile field, a sure shot success formula really makes our job lot easier. Marketers also have gone on to say that 66% of them have been receiving more qualified lead out of Video Advertisements, what is more complete than creating a filled sales funnel for your client.

Marketers also have said that 66% of them have been receiving more qualified lead out of Video Advertisements

More Business are into Video Now

The number of business using Video on landing pages jumped to 60% this year, a whopping 11% increase from last one. The number of business using Video in email also increased to 46% from 36% in 2018.

While almost 72% customers prefer seeing videos to learn about a product or services. Interestingly more than 59% of Senior Executive (Decision Makers) favoured Videos over Text. This has led to as many as 86% of business using Video on their website landing page and 77% of them using Video updates in Social media pages.

With the wide spread of Video across Social Media, different varieties of Videos have surfaced now. Let’s look at them.

Digital Marketers Need to get good Video Analytics

Companies that used advanced Video analytics were benefited twice more than others. The use of Video analytics is becoming more prevalent, with 36% of businesses using advanced or intermediate analytics and only 13% of them not using any form of Video Analytics. Each lead generated is of extreme importance and Video analytics is a good way to increase ROI. With growing competition and huge amount of talent available in Digital Marketing industry, creating exemplary Videos might well be your way to get result.

Happy Videoing!!!!!!