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RE: [Video Blog #164] - TRIVVER - Monetising Extended Reality (XR) (Crypto)
The concept - based on augmented reality - is very sound. The market use is evolving dramatically. However, I'm not sure about the development of the reality templates to be augmented - will they be produced by Trivver or sourced from third parties - maybe sharing revenue stream with "Warcraft" for example. I have to wrap my mind around it. Thanks Sebs.
They will reward third party publishers and content creators whom contribute to the network and smart object catalogues. That is what I got from the whitepaper. The realms will most likely start with exisiting relationships. Augmented reality firms and gaming sites. I think we will see a greater focus on 3D based marketing schedules and smart objects integrated into video in the very near future. Say good bye to 2D banners and hello to liquid animation.
If they can pull this off it could be huge. Product placement in Film is BIG!!! And to see that you need to pay $15 to buy a ticket. A gigantic step up on You Tube video ads! I'm going to read the white paper this weekend! I'll let you know what I find!
Very interesting concept and highly feasible. I am watching this one for sure. This is no doubt the future of advertising.