Public Promotion Of Steem Casino - Creating Awareness For The Crypto Gamblers

in #utopian-io7 years ago (edited)

Introduction

I'm Oladimeji Rasheed Olayemi an open source promoter, my love for open source gives reasons to promote open source projects. This time I promoted an open source project called SteemCasino. Steem Casino is an online gambling platform built on the Steem Blockchain, gamblers that has attained the gambling age can gamble with their Steem Dollars (SBD) and get more in return or vise versa. Varieties of games are offered on the gambling site which includes - Rock, Scissor, Roulette, Coin flip, Mine, Paper and Jackpot.

Audience

Africa is my target audience, there are numbers on gambler interested in crypto and online gambling. So, the ads targeted over 30,000 people with the interest of online gambling, PC gamer, cryptocurrency and virtual money with the age range of 18 - 65. 18+ is the age a citizen must attain before gambling in most African countries.

Here is the screenshot of the targeted audience and interests.

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Activity

I made a post on my Facebook Page named 'Embrace Steemit'. This post gave a brief details about SteemCasino and it getting enough reactions from the targeted audience. The ads were scheduled to run for three days respectively, and it got positive feedbacks. The post was boosted to get enough reach, good engagements and enough post clicks.

Link to my Facebook page.

Link to the Facebook post.

Link to the Task request.

Screenshot of the ad. PicsArt_04-25-01.19.56.png

Results

There were positive response and feedbacks from the boosted post/ads. The post had over 14,000 reaches, over 200 engagements and over 140 link clicks. Here is the pictures details.

Over 14,000 Reaches

PicsArt_04-25-01.16.33.jpg

Over 200 EngagementsPicsArt_04-25-01.16.48.jpg

Over 140 Link Clicks

PicsArt_04-25-01.17.09.jpg

Below are the demographic details of the ads from the Ads Manager.

PicsArt_04-25-01.11.17.png

PicsArt_04-25-01.11.58.png

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PicsArt_04-25-01.12.45.png

Proof Of Account Ownership

PicsArt_04-25-01.15.13.jpg

Video Proof

Downloadable Report

Here is the downloadable report of the campaign.



Posted on Utopian.io - Rewarding Open Source Contributors

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  • Number of clicks (parameter requested by PO) should be more than 1% of the total engagements number.

  • Downloadable report does not open. Cannot verify campaign performance shown in screenshots.


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