RIP Uber (but not for the reasons you think)
Brad Berens wrote a great piece on the decline of Uber for The Drum. And he’s right.
It’s not about he PR nightmares and the bro culture or revolving door of executives. It’s about the business model where a $10 ride costs the company (er, investors) $25.
Read it here: http://www.thedrum.com/opinion/2017/11/28/rip-uber-not-the-reasons-you-think