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RE: How a "trending" topic is bringing thousands of viewers to Steemit
True, especially if those new users vote after the 24-hour payout period.
In the long term good content keeps on bringing in new users which will eventually drive up the price of Steem. In the end the whole community benefits hereof.
SEO is definitely a long term goal. But I think the whole story here is built to work in the long run (example: steemit.com has been in beta for almost one year now :)).
The next update will bring new solutions and extend the payout period to 7 days. That will help a lot to open the doors for new users.