Finding the Right Customers and Why It Is Important for Small Businesses
Starting and building a successful business is one of the major dreams and ambitions for a lot of persons who want to own their businesses. However, not everyone who wants to start a business fully understands the factors responsible for starting and running a successful business or brand.
The importance of having the right customers can never be overemphasized. As a small business owner, it is crucial to know that you should never try to sell to everyone and try to only focus on your target customers/target audience. Let’s take for instance, one might look at Apple as a company and be quick to think that they produce products for everyone… or since anyone can literally purchase any of the Apple products, it means that Apple targets everyone…
The reality is that this isn’t the case as Apple have specific target audiences or customers in mind when they are creating products or running marketing campaigns. When all know that Apple is a company that puts a lot of emphasis on luxury products, elegance and cleanliness. The luxury alone already means that their target customers are the high class, rich and high-income earners… That is why you can barely see Apple adverts on places filled with a lot of low class and low-income earners. While there are a lot of low class, middle class or low-income earners who can afford Apple products, it doesn’t mean that they are part of Apple’s target customers or people Apple target in their marketing or advertising campaigns…
With this in mind, it is easier to structure and set up your business for success in the long term. However, it is difficult to find the right customers for your business if you haven’t done the needful in doing proper research, understanding your business, and picking the right niche for your business. While there are some persons who will say that satisfying everyone is the way to go as it means that you will most times makes sales since anyone can buy your products.
Even though this is somewhat correct to some extent, but the advantages that come niching out and also focusing on a particular target customers/audience cannot be questioned. This not only puts you in a strong position whenever that type of product is mentioned, but it also helps in your branding efforts, which means that your business will have a better and stronger identity in the minds of your target customers.
Nice tips, thanks for sharing.
Awesome!
You are highly correct, a business cannot exist for every type of audience and when a business is focused on its target audience it becomes very easy not to get seated away by unnecessary distractions that may arise as a form of competition.
Yea, you are right. Focusing on a particular target market makes it easier for the business to stand out and also avoid unnecessary distractions.
Great advice I plan to start one day, I love reading these types of publications, the idea of setting up a business for long-term success is very good
Yea... It is very important to think about the long term when starting a business.
I agree that we must first give priority to the exclusive customers of the brand or business as they are those customers who will not leave and will be loyal to us, obviously it does not mean that we cannot reach more people, we always want to reach more customers, but we must have a focus and exclusivity on the way.
You are right. It is better to put more focus on a particular target market than trying to reach everyone.
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Customers are the bed rock of every sustainable business and finding those right customers should be the major goal of a business person.
That is right. Customers are extremely important for the success of any business