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RE: Finding the Right Customers and Why It Is Important for Small Businesses
I agree that we must first give priority to the exclusive customers of the brand or business as they are those customers who will not leave and will be loyal to us, obviously it does not mean that we cannot reach more people, we always want to reach more customers, but we must have a focus and exclusivity on the way.
You are right. It is better to put more focus on a particular target market than trying to reach everyone.