Ep.3📲 The Attention Revolution - Mass Adaptation

in #technology7 years ago (edited)

I’m picking up this blog- series again about my thoughts on the future, history and present-based predictions in different aspects, ranging from blockchain tech over social media to AI. The reason why I want to exclusively share this with you is because the Steemit community as of right now is still like rare breed of people who are more curious than fearful, awake while everybody else is still sleeping, scientists who choose doing and knowing over waiting and watching and by simply being here, reading this, it is likely that you are open-minded enough to be interested and you might have similar futuristic thoughts, that I would love to learn about as well. 


Episode 1: <<here>>

Episode 2: <<here>>


The new world is digital 

and is moving at a rapid pace like never before. I don’t know about you, but I’m excited, slightly freaked out.. but actually I don’t really spend time on figuring out whether I like where we’re heading or not, because it’s going to happen either way, and I have to choose now and act quickly to position myself and everything I do, to be prepared and ahead of time. 

 


If you’re reading this right now we are in the same boat, the one that has left a sinking island. Some of the people on the island don’t know about our boat, some don’t know about the island sinking and others know about the island and the boat, but disregard it, because they fear the unknown sea and will only find it necessary to leave when the island is close to gone.  (Hopefully this made sense in comparison to the real world banking system)
That's the game of the ever-changing market.

We know that our attention and majority of time spent is transitioning from the real world to virtual more and more every day and yet the majority of the biggest brands in the world are blind to this fact that the Internet has arbitraged out the traditional media channels. 


Today I felt inspired by a speech I came across of social media, entrepreneur and marketing star Gary V and he summed it up pretty well… All humans are traders, every day you are day-trading attention. No matter what you do, what you sell, if you're running for office or if you're trying to raise money for a nonprofit, you’ve got to communicate your value. Regardless of what you do, you need to find where the attention of your target audience is and then learn how to communicate your value properly.   


In the last years 96% of the Fortune 500 companies in the world lost market share. The main reason for that is that they fail to recognize the ATTENTION SHIFT that is taking place right in front of their eyes. They are too busy looking at statistics and running their traditional system instead of looking around and realizing what’s really happening and they continue to market like it's 1985.  


The only time this big of businesses have lost this much global market share was the late 40's and early 50's when the world transitioned from radio to television. 

Right now we are transitioning from television to the mobile device.


Our phones have become the primary device of our lives. Not only the remote control of our lives, but our phones have become the television and the television the radio. 

Now all these platforms Facebook, YouTube, Instagram, Snapchat are the new media channels just like CNN, BBC NBC, Nickelodeon. But there is one big difference. Anybody who wants can own a channel, advertise and turn from a solo entrepreneur to a million dollar empire.  But more about that in a different episode.

How do you know that the REVOLUTION is just starting and far from over?

One reason of so many: Television commercials are still historically overpriced.  Meanwhile Influencer Marketing is more underpriced than anything else in marketing. The traditional social media is still undervalued (which shows how far ahead Steemit is). It's news that social media is not just this fancy thing teenagers have, it's the current state of communication in an internet environment. We are just at the edge at the very beginning of the transition of people realizing that it's not this little thing anymore.

Linking back to what I wrote a while ago about the future of technology and mass adaptation… People used to think social media was a scam and I used to think „Who gives a crap about what you ate for dinner“ In 2017, turns out.. a lot of people do. 


Everybody would be laughing at me if I was to say it's possible to make money on the internet, to create a product and sell it on an e-commerce website... 20 years ago. The entire internet was "a scam" back then. It took 46 years for people to believe that electricity is not fake, 35 years for people to understand that telephone really works, 16 years to adapt to using a computer and another 7 years to realize the internet is real. Even with YouTube, people made fun of kids creating videos and posting them online, like "what a waste of time". The guy who’s recording himself playing video games, that now has a few million dollars more in his pocket and is the number one YouTuber.  

Being a YouTuber a few years ago was not a term, maybe a stupid hobby. Now back to the storyline.. that tells us two things. Firstly, people are always skeptical, they fear the unknown. And actually when we think about this form a psychological POV it's quite funny,  I wrote if you wish to dig deeper into the origin of why humans fear of change, feel free to read this article of mine. And second, Congratulations! I'm assuming because you are reading this on Steemit, you are ahead of time; aware of what's happening in this world and I hope you will stay for the long-run and prove the doubters wrong in a matter of time. If you've built an online business, use social media effectively, invested in cryptocurrencies, you have prepared just like when you get snacks just in time, before the movie starts.

I remember a few years ago when people told me I shouldn’t invest in this risky spam thing called Bitcoin. Can you guess who called me the other day asking „What exactly is Bitcoin and how do I get involved?“ Yes, the same people. As I like to put it:

Don’t wait until it happens, because in today’s world the downside of being wrong is nothing compared to the upside of being right! 

As we are approaching a new economy, transitioning from real world to digital, there are many different shifts taking place and the effect this will have on existing systems, businesses and people is beyond our imagination. So stay excited for me to explore all that and more in the following episodes. 

What are your thoughts on the future?


Much love, 

- Mrs.Steemit 

Sort:  

The future will be completely digital as we age out from the older generation to the more younger. There is a swift transition taking place and those that entered early will only benefit more than those who come later. We are still at the beginning of that slow transition. It's our duty to tell everyone about this global change which will effect everyone's lives in some years to come! @mrs.steemit

Great post BTW. Love it as usual

I'm new around here and so glad to have discovered her blog today! :)

Totally agree. I think the change will happen whether people are told about it or not. It's a tsunami and nothing can stop it!

Steemit is blowing my mind. When I think about all the bloggers who put in years and years of blogging, just to get beer money, I'm astounded by what we have here.

Steemit really feels like the right place at the right time.

Yes timing is critical to success! Mass adoption here we come! #TheFutureIsNow

Ok you just gave me a good reason to follow you
to me it seems you are really on top of your game :-)

right now we have infinite possibilities to create something mind blowing

being a part of a online revolution is just great
future will tell how clever we were ^^
the big players don't like losing control over the masses, they will try to stop us
but if you get your mindset straight, right now :-) you probably don't need to worry

Thanks, I appreciate it!
Even though I think education plays a huge role, I believe what matters much more is simplifying it. In the beginning only those who knew how to build a computer had one. If it would require people to learn how to build a computer in order to use the internet, the world would probably not be where it is today.

There is no question about it @mrs.steemit
education is everything
but what have you learned in school?
how to be a part of their system, nothing else
so here is a real need in developing different education forms
and it should be FREE for everyone
Steemit or similar platforms could be a great possibility to offer education
teachers finally can teach what they think its necessary without being regulated by some creepy system ideas
they will also earn more probably, if they doing it right...
and it gives students rewards as well

Yes invest in your education whatever form that may be, and when it comes to investing in crypto - Learn, don't trade lol!

Speaking of education, more and more classes are now on the internet.

A few of my faves - BitMedia, Chris Coney's Cryptoversity, and Ameer Rosic's BlockGeeks :)

Andreas Antonopolous describes this as the 5 Stages of Grief that banks will go through after the invention of bitcoin :)

First of all, thank you very much for your insightful article. It is nice to read intelligent, well thought out articles that stimulate the mind. I agree with you 100% about getting the word out to as many as possible, as quickly as possible. I have been telling anyone that will listen at work, socially, etc about IOT, cryptocurrency, decentralization and Steem that will listen. It is exciting to be involved in this in the "earlier stages" of the technology adoption cycle. I just started following you and look forward to the future articles!

Thank you! Keep actively working for progress, so many people will thank you later for it

@mrs.steemit, very interesting and thought provoking post... enjoyed hearing your thoughts!

The future is always hard to predict; what will people adopt, what will they not? Just like we have these amazing inventions that changed the course of history, we also have a trail of great ideas that became nothing... whether it was the choice of Edison's electricity, rather than Tesla's... VHS vs Beta; CDs beating out Laser Discs.

In other words, a great and revolutionary idea is no guarantee of mass adoption and paradigm change.

I like watching meta trends in society... seems to me a large part of current shifts (towards the "attention economy," among other things) can be attributed back to a broader shift that's making "things" less important than "experiences." The old paradigm still tries to keep us addicted to consuming "objects" but as Millennials age "stuff" will continue to lose ground, and "ideas" will gain; the idea of "work" will grow independent of location and "production" of anything... in many ways, Steemit is at the bleeding edge of that trend.

How far decentralization will go remains to be seen... humans tend to be tribal and seek like-kind; even loners will confess that they belong to "the tribe of loners," so I'd suggest we all need to be cautious that we don't throw away the positives of centralized structures with the proverbial bath water.

Thank you! I agree the future isn't certain, but the direction is, by looking just like you stated at trends. I personally want to see decentralization, freedom and fairness spread across the world.

Great thoughts ! Keep following ur dreams !

like the part about everyone being a trader and only the commodity changing whether it be money, time, crypto or combination of sorts.

Appreciate you took the time to read my opinion :)

What I find disturbing is that the Facebook algorithms used to control your news feeds are programmed to show you things that you want to see and that it knows you will like. This leads to people developing very narrow minded opinions.

This why I love steemit because I get to see alternate views along with the ability to show support to those views to which I agree. This platform is therefore a much healthier media channel for society in my opinion.

100% agree with you. I was actually thinking about writing a blogpost where I elaborate on this. Love that you pointed it out :)

No worries! I was first made aware of it in a documentary I watched earlier this year. I'll see if I can find it for you and I'll message the link :) Loved each episode so far, keep them coming (Y)

I knew you were the right person to take advice from. VaynerNation represent!

I had similar encounter too in my 4 years for being a crypto enthusiast. First they tell me "it's a scam" and refuse to listen to any of my explanations. Then they call me out as a scammers when i ignore them because apparently one can be a scammer without asking for money. Then in a few months to years time I suddenly get a msg from them demanding me to tell them "I do I mine bitcoin and how soon can I expect profit"..

Sorry, ship has sailed and I'm not going near that attitude.


By the way in case I haven't tell you yet. I love your post! In fact I love everyone of of them!l

It's crazy when you think about it that most people simply lack optimism, doubt everything and let their fears ruin incredible opportunities. I truly think in this era we have to be careful about underestimating a thing. Who would have thought that social media would become the new TV.

& Thank you. Appreciate the support! :)

With all the information out there (real and fake), Care is something we have to take into our own hands now.

IMO We'd have to be both optimistic and be smart about not being easily duped at the same time. I'm not the type to immediately dismiss something but im the more of Elon-Musk-style keeping tab on things rather than jumping all in so easily. Which is why when Steem clicked with me, I bet everything (like Mr. Musk) i have and spend all my hours on it. Steem really is the way forward. Social Media is the new Media and Steem will soon be at it's forefront.

Hope i can make it to SF2 and meet you there! :D

I am always trying to read up on what the future is going to be like. Some of the craziest things being predicted are by Ray Kurzweil, who is a computer scientist, inventor and futurist. He says in the year 2045 the 'Singularity' will happen where advancements in artificial intelligence will bring upon an explosion of technological advancements - so much so that it will be too hard to predict what happens after.

That's interesting! Only a matter of time...