I think they may be on to something here. For example, Facebook is HUGE in India, and lots of young people are not consuming any television at all. Facebook is where several breakout content stars have surfaced and brands have been built over the past few years. This will be an interesting one to watch.
I think youtube has a better chance and are better positioned at the moment to replace the tv for folks than Facebook would be, but i guess we'll see:)
I would tend to agree with you largely - but YouTube monetization is a mess right now. Some influential creators are leaving because of the new ad placement policies, which have led to videos with strong language or controversial opinions get automatically de-monitized. People are PISSED. Ultimately the future of user-created video is going to be subscription supported, as an ad-led model will always lead to restrictive content policies and ultimately self or platform enforced censorship.
I think they may be on to something here. For example, Facebook is HUGE in India, and lots of young people are not consuming any television at all. Facebook is where several breakout content stars have surfaced and brands have been built over the past few years. This will be an interesting one to watch.
I think youtube has a better chance and are better positioned at the moment to replace the tv for folks than Facebook would be, but i guess we'll see:)
I would tend to agree with you largely - but YouTube monetization is a mess right now. Some influential creators are leaving because of the new ad placement policies, which have led to videos with strong language or controversial opinions get automatically de-monitized. People are PISSED. Ultimately the future of user-created video is going to be subscription supported, as an ad-led model will always lead to restrictive content policies and ultimately self or platform enforced censorship.
oh yeah.. there's that! lol :)