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RE: Moving from NYC to San Diego - $ Check In and Succulents. Lots of succulents.
Do you have a blog or active Instagram account where you can try to pump the shows that you’re setting up booths at?
Is there a regular farmer’s market that you could get a space in?
I promote on Instagram, where most of my business comes from. But my followers are from all over the country, not just San Diego so I really need to find shows that have great marketing on their own. I usually get a few people to come out each time but its not enough to sustain a living.
The problem with Farmers Markets is that they do require a weekly commitment, which I'm not willing to do until I know the event is worth it to begin with. They get a lot of foot traffic but as a lover of farmers markets myself, I don't go to shop. Its more the atmosphere and the food for me. And when people see the same vendors week over week, there leaves no urgency in purchasing anymore. Cement is heavy and a pain in the ass to set up and break down my display (Im always the last one to leave) but it would definitely help me get my name out there much quicker. I guess I should revisit the idea, even if I only do it for a month.
You chose a complicated medium, didn’t you? 😉
I used to sell pastries and bread at a Farmers Market. The pastries and bread weren’t heavy, but it was a lot of work.
What do you think is the best way to make this venture profitable? Is it by selling individual pots, doing more wholesale type business, taking on community projects, doing workshops, etc?
I would eat all the pastries and bread if I were that type of vendor, LOL. That is the only thing I consistently spend money on at markets - FOOD.
At this point, I really can't say that any one path will make this whole thing profitable. It's going to have to be some combination of a few things, so I can't help but want to give each one a little try to see what fits best. I'm also trying my hand at a drop shipping store with some succulent products....
I think you’ll figure it out eventually.