Which market will grow in 2022?

The Indian advertising market is forecast to grow by 16 per cent in 2022 to reach USD 11.1 billion (Rs 88,639 crore), according to a study by KPMG. The report covers four key themes: Digital Media; Mobile & E-commerce; Integrated Campaigns; Local Brands.The Indian advertising market is forecast to grow by 16 per cent in 2022 to reach USD 11.1 billion (Rs 88,639 crore), which is slightly more than its market size in 2020. The growth will be mainly driven by an increase in spending on digital advertising, particularly on mobile devices, as well as money spent on the television segment. However, growth will be muted because of a saturation point in print media -- newspapers and magazines -- and a moderate level of growth across all distribution channels (electronic media, outdoor media and social media).
India has achieved a lot in the last few years. People are earning more and money is being spent on products and services. This growth has resulted in increased demand for advertising. India's top-line revenues will increase by 16 per cent to USD 11.1 billion (Rs 88,639 crore) by 2022.

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