The way you put it sounds a bit harsh but I would tend to agree with you about having too many Steemit circle jerk posts going around in general.

I feel that when trying too hard to attract newcomers to the platform it reaks of desperation. Kind of like going for a job interview or approaching a girl with all kind of worries that it won't work and attracting that very result of failure you apprehended in the first place. Or like a salesman who over-insists on the quality of his product which triggers doubts for the customer. A natural approach is better i.m.o., by bringing our own value to the platform like @papa-pepper does so well on a daily basis, I believe things will eventually fall into place with time.