Yeah, hopefully this is a sign of pressure for journals to move more in this direction. It'll get there but for now journals are providing a service that sadly still needs funding some how (preferably not from the public). If you're on twitter I highly recommend following Richard Horton who is the editor-in-chief of The Lancet. From listening to him talk over the last few years it’s really put in to perspective the role that a good journal can play in the public discourse around science.