Absolutely! And that's a good point to bring up. This reminds me of my first startup, macmod.com, a community site for people that modified their macintosh computers. It was very popular. We had multiple links on apple.com, even on their Mac Mini product pages.

Alas, nerds don't click ads, they don't buy products with markup, and they're an absolutely horrible target market with respect to general marketing and revenue channels.

So, I certainly agree with you there. If I'm an advertiser, I'm unlikely to want my ads showing next to PewDiePie, unless maybe I'm selling a Squatty Potty.