Exactly! I was just thinking about how we can take on centralized sites like Seeking Alpha. One way is in providing a medium of exchange for digital products between authors and users. Just imagine telling an author that they can sell their digital products on SteemLeo in exchange for the LEO token and a tiny 1-2% burn fee rather than giving up to a 50% cut to centralized orgs like Seeking Alpha. The opportunity is massive. We just need to focus on competing with their UX.