Yes! This is a big one. It's a great source of word of mouth marketing. Anytime I send out an article, I try to make it a SteemLeo article direct from the website. Even if people don't look into what the site is, the subconscious recognition of the name will inevitably sink its teeth into the mind of the recipient. I've noticed some great progress on twitter as well in this regard.

You're totally right about targeting a centralized website. I've always had seeking alpha in mind as I progressed through the process of building SteemLeo and the more you've talked about targeting specific aspects of their site, the more value I've seen in looking at it in the same light. Decentralize seeking alpha. Is a simple way of explaining the SteemLeo mission to the masses.