All advertising organization and commercial have the issue of production in different color, working together to make a goal, placement, waiting for produce approves, shipping etc..

The task writing above are usually the responsibility or right of a production manager, the production manager is to make the production of the given project move smoothly and cut budget. The production manager has four main function of management which are; planning, organizing, directing and controlling.

Planning and Organizing.

The most important thing in any management is the allocation of time. There are different phase of a direct, many tasks of the production manager may likely occur within each phase where irregularities.

Directing and Controlling.

Why studying the production worker and also supplying is very challenge. If the art fail the art production’s correctly, this on the other hand can kill advertising power, effectiveness.

The production could also be up to date with all technological changes which including the forms of digital media (online for works, interactive media, multimedia). Now all advertising agency now use personnel computer, this show that he production manager must understand how PC help in production with the use of software programs giving the best of results.