STEEMIT: Good Idea, needs better UI

Steemit needs to be more personal. I find it to be very slow and seems like everyone is just trying to make as much money as they can by churning out loads of content and hoping they'll hit it rich. There's very little interest in existing posts. STEEM needs to give people incentive to support existing posts.

If I make a post, I can get it voted up. But what do I get from voting up other people's posts? Why wouldn't someone just spend their time on a writing mill when they don't get anything from reading?