Hey @pfunk, please refer to my initial post on steemvoter

https://steemit.com/steemvoter/@thecryptodrive/steemvoter-com-business-rescue-crowdfund

In simple terms, people are using the service, they like the service and it adds value and makes the lives of many curators easier as you can see in their comments on that post. Many people are getting voted by all of my accounts using this service (not only this service I may add), my voting power on my main three accounts are all 80% or less because I believe in helping people receive votes even if they only count for a little.

Even @craig-grant, a veteran steemian has indicated his interest in Steemit would diminish without this service.

The amount is not set by me, it's what the developer wants. If you consider a developer's rate of 500$ to 1000$ per day you can see how this price can easily be racked up, also the domain itself is a fairly premium one in relation to Steem, so the value is there, and the potential for improvement is there.