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RE: Why steemit.com is an ant colony or a bee hive, though it should not be. I am yet to see a post by an ant!
as for recent signs that there is underlying or behind-the-scene campaign to gradually create awareness to steemit is happening, is the recent small meetup that happened in philippines just days back. steem inc sponsored @hulkbuster to make it happen. it was a small event but it was fulfilling to see that it was sponsored. @cryptogee and @fidelity