The Ugly Truth Behind Steemit
https://medium.com/@BlockByBlock/the-ugly-truth-behind-steemit-1a525f5e156#.7b23w1o39
This article got quite a lot attention , it ranking on front page of Ethereum sub-reddit.
It looks like advertisement for Steemit copy - Yours Network
Thanks for sharing. I'm not sure what the dev's ambitions are, and in the end these are theories. Still worth looking into for those who are interested :)