I am guided by a deeper idea. When an author creates content, he creates the product. This product is hosted on the platform, similar to the retail store hosting different vendors. For example, Auchan. Auchan itself without all these suppliers is just a building with empty shelves and cash desks. People won't come there. It's obvious. However, thanks to suppliers and their products, people come to Auchan.

So vendors do Auchan. They create Auchan. However, Auchan does not pay these suppliers for the fact that they actually create it. Similar with Facebook, Instagram, Reddit, Twitter and so on. People create content, publish on the platform, the platform receives money for advertising. But without these people, without content, without filling shelves, these platforms would never have earned on advertising. This is obvious. Therefore, in fact, Auchan, Twitter, Facebook and other platforms should share their profits with those who have invested their work in them. This is true economic and human justice.

The more this justice will be implemented in practice, the more inspired will create copywriters for such platforms as Facebook, Twitter, Reddit and so on. Moreover, the best product will be supplied by suppliers for such platforms as Auchan.

Everyone who creates the final product, who is involved in the creation of the company, should profit from the sale of this final product and be co-owners of this company. This is simple.

In this sense, hired labor is a fraud. But the fraud, to which all already are accustomed. After all, an employee does not just perform his little task, he creates a company. Without his labor there is no company. That is, as a result of the hairdresser work, for example, people will be cut, but there is another result of the work of the hairdresser - the company. The company, the brand that will be created, that will be known, that will attract people - this hairdresser has invested in the creation of this brand, this reputation. However, at some point he is fired, and the brand, the trust of people, the reputation that he has created thanks to his work and talent, he will not carry with him. The company is owned by the owner, or several owners. And this is also a fraud. People create companies, so companies should belong to people. How?

Through a system of co-ownership. Work must be measured and evaluated. From this assessment, everyone can understand how much work he has invested in the company. So he can calculate what share of the company he owns. That is, what part of the profit he is entitled to. That's how real justice is realized, which is able to inspire people to full creative disclosure. Otherwise, if a person feels that the result of his work (company) will be taken away from him, he will not try hard.