Creating A Prime Customer Avatar

Introduction

In this post, I will identify and describe my prime customer, explaining their lifestyle as well as their motivation to purchase and attraction to my product.

Customer Avatar

My customer is named Mike. He is a mid-30's aged man who is married and has three kids. They live on the outskirts of Gainesville, but most people would think of it as the "country." They live on a pseudo-farm and raise chickens and a few goats. Mike is the operating manager for a local company that sells and services tractors and farm supplies. On top of this, he also grows hay to sell to his community, where cattle and horses are commonplace. Mike has always loved the outdoors as well has making complete use of his property. He is an advocate of gun ownership and goes hunting often. He also carries a .38 special under the back seat of his black Chevy Silverado truck for personal safety as well as the cool factor, because why not? Mike also has a concealed carry permit, in which he carries his handgun. As a staunch conservative and Trump supporter, he is an advocate of the 2nd Amendment and believes in a free country that allows gun possession.

Recently, Mike has been looking into purchasing an AR-15 .223 caliber rifle to customize. He already owns a bolt-action Savage .338 Lupua Magnum rifle, a Benelli Supernova 12-gauge shotgun, and a S&W .45 ACP handgun. (All pictured below in order of mention)

Customer Motivation

However, he is looking to add to his collection and invest in a smaller caliber rifle like the Remington .223 to teach his son how to hunt and use a gun properly and safely. With that being said, he doesnt trust purchasing the firearm online because he wants to properly inspect the piece in person at a storefront. As a result, he is looking to buy locally for a good price, and stumbles upon my storefront, Liberty Firearms, LLC, that purchases quality, unassembled hardware and turns it into highly customized rifles for gun aficionados.

Conclusion Of Research

What I have in common with this customer is this: we are both conservative, freedom-loving Americans who both love hunting and investing in personal protection. As a result, we will get along very well in the instance that he comes to my store as a customer. On top of this, we are both knowledgeable about firearms, which instills a form of trust, knowing that he will get a good price. I do not think that our mutual beliefs are a coincidence, as only a sliver of the population equates gun-ownership with the ideals listed above.

Mike, my customer avatar