Both points are correct here. I do not watch football, I find it idiotic. The Superbowl ads.....totally watch them. The internet has become ad-based on so many platforms. Sell your content, is like prostitution, but if you make a shitpost and exploit it for $$$, you open a market. A content-centered post can overtake a shitpost by applying the same dirty tricks. I see both points here, all though the philosophical underpinnings are mutually exclusive for sure.