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RE: Advertising Revenue and Distributions on the Steem Blockchain

in #steemit7 years ago

an excellent post, @ats-david. I've often discussed this very idea of monetizing this site with my son who is a very successful internet marketer. His view is that companies are concerned with brand image - several companies defected from Facebook over this very issue. The very essence of steemit is free speech and the ability to express even highly controversial opinions - not to mention the pornographers that have come onto the site, muted or not. It's a concern for a corporation to have their brand image tarnished by being associated with activity that pushes some boundaries.

I think your suggestions are practical and do-able, but some elements of steemit might need to be re-engineered to make it attractive to a corporation that not only cares about profit, but their corporate image.

A thought-provoking post!

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It's a concern for a corporation to have their brand image tarnished by being associated with activity that pushes some boundaries.

Yeah, that's true. But it's something that every platform has to deal with. We might not get companies like Disney or Gerber wanting to advertise on the sites, but there will be plenty of others who have no problem with it.

I think the bigger obstacle would be getting them to use a site that requires the purchase and sale of a cryptocurrency - because of the various tax laws. That's the single largest impediment to growth around here, in my opinion. Trying to figure out different laws and tax/regulatory compliance has slowed my own business plans for this platform, in addition to working with people internationally.

So many laws...and changing laws...so little time.