As to flooding I can understand that. Scaling to take advantage of different aspect ratios and resolutions would be ideal. Gmail and Google are also not social media sites. This is. Reddit is a good example of a site that scales to take advantage of resolution. Facebook does as well. We do not need to copy those sites, or gmail, yet we do need to take advantage of resolutions. There are also 8K monitors on the way and 4K is coming down so it will become the norm. As I stated in my other response... 4K with failure to take advantage of screen space is even worse on smaller monitors than on my 43". People can try zooming in/out on the web page, yet the idea is to make the site more appealing to users. You don't do that by forcing them to change how they interact with the website. So like you said "Steemit is for everybody, not for a niche" and right now the web design is focused on a niche.