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I don't know or particularly care if sports is the right market. It may not be. If sports stagnates and something else starts to take off, I'm perfectly happy with that. Whatever that might be, it will quickly dominate trending as its promise and popularity earns it support from existing and new users. Then the same sort of crusaders (even if not necessarily the exact same ones) will be up in arms about "too much" of it on the Trending page. That is the attitude and behavior that is incredibly toxic and is an existential threat to the possible success of the platform. It transcends sports.