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RE: Why do 20% posts get 80% of payout?
In that day seven women will take hold of one man and say, "We will eat our own food and provide our own clothes; only let us be called by your name. Take away our disgrace!"
There's probably no peer reviewed data but OKCupid analyzed their membership.
http://blog.okcupid.com/index.php/your-looks-and-online-dating/