I hadn't even really thought about how bloggers have turned to selling their own products to subsidise their blog and keep from having to bring on advertising. That will be interesting to see if steemit can implement a better way for bloggers to brand themselves. Ned has some really interesting ideas on the attention economy and having advertisers actually pay those whose attention is paid to that advertising. I'm very excited to see exactly how that will work and will the bloggers too have a choice of the advertising their readers see.