This looks awesome. Too often I have been up a creek without a beer (or a warm beer) this looks like a great piece of euqipment for those going kayaking, canoeing or tubing.

Pros:

• Never worry about warm drinks again as you float down the river
• doesn't cause much drag,
• Good for those super long trips, 24 hours worth of coolness

Cons:

• At the end of the day, $165 bones for a cooler is pricey.

Overall, if this bad boy was a bit cheaper I'd at it to my outdoor equipment collection in an instant. Good find