I agree with you...the upside for Vice is enormous.

It really is the first of its kind but will not be the last. However, they are trying to become another STEEM in the sense of using the same curation/reward system for their content creators.

It will be interesting to see what projects develop on these blockchains (STEEM and VICE) since they are the same. And what ones actually have tokens created.

I read last night about a new project on here called Dporn. It will be interesting to see where that goes.